Video production
Modern Communication YouTube to TikTok
James has recording and video equipment which allows high quality field and studio interviews and videos to be created.
Everyone is accustomed to cameraphone video - a cinema camera provides a significant step up in image quality. This noticeable even on instagram on TikTok.
The audio equipment and advanced editing software enable a great picture and audio quality to be produced - formatted to fit each platform - Facebook , Instagram, TikTok etc.
Audio is at least half of video, if a video has poor audio it detracts from the entire video.
Communicating a message requires more than a pretty video.
It requires an understanding of the audiance, what they think is important and what medium is best to reach them.
Interviews can be used to convey the results of a conference. Videos like this can be used to help a message ,and reach a larger audience than just the event attendees
Youtube videos are a great way of teaching or providing information in an accessible way. They require planning to construct so that they engage the audience quickly to prevent the audience leaving the video early.
TikTok, YouTube shorts and instagram reels
When these are done well they can provide a huge amount of content in a very short space of time.
Some of the best educational videos reference other information (either directly or inferred), so that the audience understand. This keeps the video short but the content is more than the 15s of video.